傳播科技理論
Communication and Technology Theories
| 節 | 週五 |
|---|---|
2 09:00–09:50 | 傳播科技理論 HK206（六家） 3 節連堂 |
3 10:10–11:00 | |
4 11:10–12:00 |
* 根據陽明交大上課時間表所列
This seminar course explores the key concepts and theories in the study of media and communication technology. Students will be learning the essential and trendy media and technology communication theories including technological determinism, cultural study, political economy of communication, interpersonal/group/organizational communication, computer-mediated communication, persuasion/marketing communication, media effects, political/public communication, and internet/mobile communication studies. The readings are adopted from leading academic textbooks and eminent academic journals. Students are required to read weekly assigned literature and to write individual assignment reflectively. Students will be grouped into teams. Each week there will be two teams responsible for leading discussion and presenting commentaries; the other teams should be participating in the discussion. A final paper is required for students to demonstrate their learning and knowledge of the course topics and materials.
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Reflections on Weekly Readings 30% Group Leading Discussion/Commentaries 30% Final Paper 30% Attendance/participation 10%
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| 週次 | 主題 |
|---|---|
| 第 1 週 | Introduction/Preliminaries |
| 第 2 週 | Bridge Holiday |
| 第 3 週 | Preliminaries I |
| 第 4 週 | Preliminaries II |
| 第 5 週 | Preliminaries III |
| 第 6 週 | Media Effects I -Agenda Setting/Framing/Priming |
| 第 7 週 | Spring Break |
| 第 8 週 | Media Effects II -Social cognitive theory/Diffusion of Innovations |
| 第 9 週 | Media Effects III -Persuasion/Marketing Communication |
| 第 10 週 | Media Effects IV -Cultivation Theory/Uses and Gratifications |
| 第 11 週 | Media Effects V -The Third-Person Effect/Parasocial Interaction |
| 第 12 週 | Media Effects VI- Political Communication/Spiral of Silence |
| 第 13 週 | Interpersonal/Group/Organizational Communication I |
| 第 14 週 | Interpersonal/Group/Organizational Communication II |
| 第 15 週 | Narrative Paradigm/Rhetorical Criticism |
| 第 16 週 | Dragon Boat Festival |
| 第 17 週 | Political Economy/Cultural Studies |
| 第 18 週 | Final paper due/Oral presentations |
TBA (Course materials are the most updated)
- 地點
- HK125
- 時間
- Fridays 12:00-13:00
- 聯絡方式
- E-mail: mhlee@mail.nctu.edu.tw