管理未來
Managing for the Future
| 節 | 週四 |
|---|---|
5 13:20–14:10 | 管理未來 2 節連堂 |
6 14:20–15:10 |
* 根據陽明交大上課時間表所列
This course aims to relate the principles and issues addressed in the various functional business areas to introduce an integrated concept of management and provide an understanding of the relationship between theories and practice in general management. ● Organizational Psychology: The part provides an overview of the psychological principles underlying human behavior and performance within organizational settings. ● Strategic Management: The part will lead students into the industry context and internal environment of the firm in order to formulate and implement a well-conceived strategy. ● Human Resource Management: The part will introduce and discuss our past, present and future of work — how work has been/ is organized, and will our jobs be replaced by artificial intelligence or algorithms? ● Marketing Management: The part will provide students with basic marketing knowledge and how to apply it into their daily life.
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課堂出席(15%)、課堂討論(15%)、學期考試(40%)、作業(30%)
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| 週次 | 主題 |
|---|---|
| 第 1 週 | Course Introduction/ Organizational Psychology (1): Applied Psychology at Work 第一週上課連結:meet.google.com/vgx-yrcw-uqi |
| 第 2 週 | Organizational Psychology (2): Human Needs and Motivation 第二週上課連結:meet.google.com/vgx-yrcw-uqi |
| 第 3 週 | Organizational Psychology (3): Linking Individual Differences to Human Behavior |
| 第 4 週 | Organizational Psychology (4): Leadership in Organizations |
| 第 5 週 | Strategic Management (1): What’s strategy and what’s strategic management? |
| 第 6 週 | Strategic Management (2): Competitive advantages and competitive strategy |
| 第 7 週 | Strategic Management (3): Dynamic capabilities and technological Innovation· |
| 第 8 週 | Strategic Management (4): Corporate strategy |
| 第 9 週 | Human Resource Management (1): Past and present of work organization — Taylorism, Human relations, and Empowerment |
| 第 10 週 | Human Resource Management (2): Past and present of work organization — Fordism and Post-Fordism/Neo-Fordism; the relationships between corporations and society |
| 第 11 週 | Human Resource Management (3): The future of work — Will my job be replaced by artificial intelligence? |
| 第 12 週 | Human Resource Management (4): The future of work — Will my job be replaced by algorithms? |
| 第 13 週 | Marketing Management (1): How to promote yourself using marketing concept? |
| 第 14 週 | Marketing Management (2): Consumer behavior data analysis |
| 第 15 週 | Marketing Management (3): Rational and emotional advertising strategy |
| 第 16 週 | Marketing Management (4): Being a sustainable consumer |
| 第 17 週 | Q&A (By Appointment) |
| 第 18 週 | Q&A (By Appointment) |
1. Spector, P. E. (2016). Industrial and Organizational Psychology: Research and Practice , 7th Edition. New York: John Wiley and Sons, Inc. 2. Hitt, Ireland, & Hoskisson (2016), Strategic Management Competitiveness & Blobalization (12e) (滄海書局) 3. Melissa A. Schilling (2019), Strategic Management of Technological Innovation (6e) (華泰文化) 4. Vallas S. P. (2012). Work. Polity. 5. Sallaz J. J. (2013). Labor, Economy, and Society. Polity. 6. Armstrong, G., Kotler, P., & Opresnik, M. O. (2020). Marketing: An Introduction (14 Ed.). Pearson Education.
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