企業政策與策略管理
Business Policy & Strategic Management
學期
112-1
學分
0
學分
當期課號
537802
永久課號
MGMT30005
開課單位
科技管理研究所
授課教師
黃仕斌
校區
光復
類別
必修
上課時間表
| 節 | 週二 |
|---|---|
5 13:20–14:10 | 企業政策與策略管理 A701（光復） 3 節連堂 |
6 14:20–15:10 | |
7 15:30–16:20 |
* 根據陽明交大上課時間表所列
概述
This course discusses non-market issues related to business strategy from top management perspective. Managerial non-market issues include social, political, and legal environments of business. Topics cover integrated strategy, activists and the media, legislation affecting business, regulation, international trade policy, and business ethics.
先修科目
教師未提供此項資料
備註
無備註
教學方式
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評分方式
1.Report 1 (Group):15% 2.Report 2 (Group):15% 3.Final exam:50% 4.Attendance/participation:20%
課程大綱
- Business and the public
- Strategy in Non-market Environment
週次計畫
| 週次 | 主題 |
|---|---|
| 第 1 週 | Course introduction |
| 第 2 週 | Interests groups and stakeholders |
| 第 3 週 | Business and the media |
| 第 4 週 | Private politics |
| 第 5 週 | Business ecosystem |
| 第 6 週 | Business strategy and legislative institutions |
| 第 7 週 | Business ethics and corporate social responsibilities |
| 第 8 週 | Report 1 |
| 第 9 週 | Area studies: Anti-trust and USA |
| 第 10 週 | Area studies: Labor union in EU |
| 第 11 週 | Area studies: Social and political systems in China |
| 第 12 週 | Area studies: FDI in India |
| 第 13 週 | Report 2 |
| 第 14 週 | Industry studies: pharmaceutical industry and regulation |
| 第 15 週 | Industry studies: ICT and FTA |
| 第 16 週 | Case |
| 第 17 週 | Case |
| 第 18 週 | Final exam |
教科書
“Contemporary strategy analysis”, Grant, M. Wiley. 2010 “Strategic Management of Technology and Innovation”, Burgelman, Christensen and Wheelwright
Office Hours
- 地點
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- 時間
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- 聯絡方式
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